SEO stands for Search Engine Optimization — optimizing a website to improve its ranking on search engines. The higher your site appears in search results the more likely people are to click through to the site itself. Our custom tours have a significant impact on search ranking. Google tours have less although they do increase “time on page,” if given some prominence, which influences ranking. Google tours can significantly increase the click-through rates from the search results to a website, which also helps search ranking.
Google also has Local Search Results (e.g.. “dentists in Chicago”). A small selection with mini-map appears in the search results. Click that and you get a full map, much more extensive local listings and much more information about each business including the virtual tour, if there is one. Here Google Virtual Tours may influence ranking. More importantly it doubles your impact with Google searchers.